Overview: A hashtag sweepstakes invites participants to create and share their own social media posts using a designated campaign hashtag, often paired with tagging the brand’s handle. These promotions are popular on platforms like Instagram, TikTok, X, and Facebook, and are designed to encourage user-generated content (UGC) that amplifies brand visibility.

• Primary Goals:
  • Boost brand awareness through shareable UGC.
  • Build authentic brand engagement by inviting creative consumer participation.
• Technology: Social scrape/pull (for hashtag),content moderation tool (for UGC) and prize redemption site.
• Strategic Considerations: Managing outreach for social media promotions can be time-consuming and resource intensive. RTM’s Prize Redemption Solution streamlines communication with winners, increases visibility into winner status across redemption and fulfilment, and securely captures participant data - reducing manual effort for brand teams and supporting a smooth post-campaign experience.