Overview: A comment-to-enter sweepstakes invites participants to engage with a brand’s social media post, typically by commenting, tagging friends, or answering a prompt. These promotions run on platforms like Instagram, Facebook, or TikTok and are designed to maximize visibility and drive organic engagement.

• Primary Goals:
  • Boost brand awareness through increased social reach and visibility.
  • Drive engagement by encouraging interactive participation.
• Technology: Comment scrape/pull and prize redemption solution.
• Strategic Considerations: Managing outreach for social media promotions can be time-consuming and resource intensive. RTM’s Prize Redemption Solution streamlines communication with winners, increases visibility into winner statuses across redemption and fulfillment, and captures participant data securely - minimizing the operational lift for brand teams and improving the post-promotion follow-up process.
• Case Study: For their Utopia of the Seascampaign, Royal Caribbean used an Instagram comment-to-enter sweepstakes to generate awareness and excitement for the launch of their new ship. By combining an engaging Instagram campaign with a compelling prize, Royal Caribbean successfully built anticipation for Utopia of the Seas while expanding its social media reach. Read the full Case Study.