Overview: Incentivize app downloads and engagement by prompting consumers to download a designated mobile app and sign in or create an account to be entered into a sweepstakes. This format is designed to drive app adoption and encourage engagement within the brand’s mobile environment.

• Primary Goals:
  • Drive mobile app downloads and activation.
  • Strengthen mobile engagement among both new and existing customers.
• Technology: Registration data is collected via file-exportor API integration to automatically track qualifying users. “Download from App Store” and related buttons on thank you pages drive users directly to download.
• Strategic Considerations: Extra entries can also be awarded in a standard microsite sweepstakes to users who complete post-registration actions such as downloading the app. Use click-out tracking on the Thank You page to monitor traffic to app store listings across platforms (Apple App Store and Google Play).
• Case Study: In the Rita’s 40thBirthday Celebration Sweepstakes, mobile app integration helped to motivate in-store visits and increase mobile usage.The Thank You Page featured a call-to-action promoting the Rita’s app, offering participants a promotion code redeemable for a free or discounted treat. Read the full case study here.