Campaign Overview

Kevin Hart’s Gran Coramino Tequila partnered with Realtime Media to launch the “12 Days of Cristalino” Instagram Sweepstakes, a holiday-themed social campaign designed to drive daily engagement, amplify brand awareness, and spotlight the personality behind the brand.

Running in December around the holiday season, the promotion invited fans to join a festive countdown experience where each day brought a new trivia question, a new prize, and another opportunity to engage with the Gran Coramino brand and Kevin Hart.

Our Solution

We collaborated with Gran Coramino to create a holiday countdown experience on Instagram that blended entertainment and engagement.

Our Approach

• Countdown Format: Over 12 consecutive days, Gran Coramino released new Instagram videos featuring Kevin Hart asking brand-related trivia questions. The daily cadence created anticipation and gave fans a reason to return each day.
• Daily & Grand Prizes: Participants who answered correctly were entered to win a $400 Visa gift card in that day’s drawing. To encourage full-series participation, fans who responded to all 12 questions were automatically entered into a Grand Prize drawing for a New Year’s Eve trip to Las Vegas to see Kevin Hart perform live.
• Social Activation: Conducted on Instagram, the promotion encouraged comments, shares, and interaction with the brand’s account, fueling organic reach and audience growth throughout the campaign.

Key Benefits

• Enhanced Engagement: The daily trivia mechanic built repeat interaction into the campaign, keeping participation high and momentum strong across the 12-day run.
• ‍Brand Awareness: Through daily posts and Kevin Hart’s signature humor, the campaign boosted visibility and highlighted the authentic personality behind the brand.  ‍
• Seasonal Relevance: The countdown format aligned naturally with holiday traditions, offering a festive reason for fans to return daily and interact with the brand throughout the season.

Conclusion

By turning a holiday countdown into a daily social experience, Gran Coramino and Realtime Media delivered a campaign that celebrated the season while driving significant brand engagement. The activation brought a sense of fun and anticipation to the holidays, keeping fans engaged and excited to participate each day.  

Interested in learning more about how we can help with your next Digital Promotion? Get in touch with us today!  

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