Campaign Overview

Colgate Optic White launched the Optic Obsessed Holiday Sweepstakes as a seasonal, cross-brand collaboration designed to build awareness across its broader beauty and skincare portfolio while encouraging product discovery. The promotion brought together complementary sister brands—Filorga, EltaMD, and PCA SKIN—to create a cohesive, elevated experience. Consumers were invited to enter for the opportunity to win curated, multi-brand beauty boxes.

Our Solution

Realtime Media delivered a fully managed holiday sweepstakes for Colgate Optic White, supporting end-to-end execution from microsite development and compliance through winner selection, and driving more than 80,000 sweepstakes registrations.  

Our Approach

• Premium Prizing: Running for two weeks in December as a lead-up to the holidays, the sweepstakes offered consumers the chance to win one of 300 limited-edition beauty boxes. Each box featured a curated mix of skin and beauty products from Colgate Optic White, Filorga, EltaMD, and PCA SKIN, with an ARV of over $300.
• Profiling-Driven Registration: The entry experience included two targeted profiling questions to identify prior product usage and brand interest, enabling the capture of meaningful zero-party data to support future marketing and segmentation efforts.
• Integrated Opt-In Opportunity: Participants were invited to join the Optic Obsessed Perks Program directly within the registration flow, extending engagement beyond the sweepstakes and supporting long-term relationship building.

Key Benefits

• Cross-Brand Discovery & Trial: The multi-brand collaboration introduced consumers to multiple brands within Colgate’s beauty and skincare portfolio while encouraging hands-on trial across product lines. A post-entry Thank You page directed participants to explore and consider featured products online—an approach particularly effective during the holiday season, when consumers are more open to discovery.
• Qualified Email Growth: The promotion supported growth of the Optic Obsessed Perks email list by capturing opt-ins from engaged beauty consumers. ‍
• Actionable Consumer Insights: Participant responses provided clear visibility into brand familiarity and product interest, helping inform future targeting, messaging, and portfolio-level strategy.

Conclusion

The Optic Obsessed Holiday Sweepstakes demonstrates how a well-timed, cross-brand promotion can drive strong consumer participation while supporting data capture and opt-in growth. By activating ahead of the holidays, Colgate delivered a cohesive portfolio experience that aligned engagement with broader marketing goals.

Interested in learning more about how we can help with your next Digital Promotion? Get in touch with us today!

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