Campaign Overview

During the busy holiday season, Kinder Joy partnered with Disney On Ice to launch the Kinder Joy Family Sweepstakes, a promotion offering VIP ticket packages for Disney On Ice shows. Each prize included four tickets, making it the perfect family outing.

The campaign was structured to encourage consumers to return repeatedly, transforming a single entry into an ongoing relationship with the brand and sustaining awareness and excitement over the course of the promotion.

Our Solution

Realtime Media partnered with Kinder Joy to create a digital sweepstakes experience that blended an appealing prize with mechanics built for ongoing engagement. The promotion also featured Kinder Joy’s limited-edition holiday toys on the microsite, giving the brand seasonal visibility and added awareness throughout the campaign.  

Our Approach

• Daily Entries for Re-Engagement: Running through the holiday season, the promotion invited consumers to register on a dedicated promotion microsite and return daily for additional entries. This repeat-entry format fueled sustained participation, generating more than 150,000 entries, the majority driven by repeat engagement across the four-month period.
• Family-Oriented Prizing: To help maximize impact with its core audience of families, Kinder Joy partnered with Disney On Ice to award five winners VIP family ticket packages, complete with Character Experiences. This exciting prize offered a memorable shared outing, reinforcing the brand’s family-friendly positioning and broad appeal during the holiday season.

Key Benefits

• Daily Entry Sweepstakes: By offering multiple entry opportunities, the campaign transformed a one-time interaction into an ongoing relationship. Repeat participation created more brand touchpoints and kept the promotion top-of-mind throughout the campaign.  
• Seasonal Brand Awareness: Kinder Joy’s limited-edition holiday toys were featured prominently on the promotion microsite and in posts promoting the sweepstakes on social media. This visibility tied the brand to a festive, family-focused experience and helped build excitement around the product line.
• Scalable Impact: The sweepstakes attracted more than 150,000 entries overall, showing how a well-structured promotion can amplify reach and deliver meaningful engagement at scale.

Conclusion

The Kinder Joy Family Sweepstakes illustrates how digital promotions can deliver more than a prize—they can drive re-engagement, spotlight seasonal products, and deepen consumer relationships. By combining holiday timing with a repeat entry mechanic and an exciting, family-oriented prize like Disney on Ice tickets, the promotion achieved both strong participation and elevated brand visibility.

Interested in learning more about how we can help with your next Digital Promotion? Get in touch with us today!  

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