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Independence Day is an excellent opportunity for you to connect with your audience and share some patriotic pride. Here are our picks and tips to get you started on Independence Day campaign ideas.

Digital promotions are an excellent way to accomplish many marketing goals. A well-executed sweepstakes or contest can be a huge factor in your social media engagement. The right game and prize can help your business acquire new leads or drive actions. And on social media, your promotion can help you gain awareness, engage your audience, and activate your customers.

Social media engagement involves measuring how your audience interacts with your business page on social media - these metrics can include comments, likes, and social shares of a piece of content. In parallel, a good social media engagement strategy requires you to communicate, listen to, and understand your audience.

The trend of user-generated content (UGC) on social media has changed the landscape of how consumers discover products and make purchase decisions. In addition, it has shifted the landscape of earned media, as consumers are more open to sharing their experiences on social media. Rather than looking directly to brands for information, they increasingly depend to their social circles or favorite influencers for trustworthy opinions and reviews.

User-generated content (UGC), also known as Consumer Generated Media (CGM), is any form of content created by unpaid contributors such as consumers, fans, or users. Most UGC is digital, such as pictures, videos, tweets, or reviews.

Digital sweepstakes are becoming increasingly popular with marketers and agencies because of their ability to drive objectives such as social media engagement and first-party data acquisition. When deciding to run a promotion, it’s important to understand and comply with local, state, and federal laws. In the United States, these laws have state-by-state variations, but the general administration of sweepstakes share similarities.