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The trend of user-generated content (UGC) on social media has changed the landscape of how consumers discover products and make purchase decisions. In addition, it has shifted the landscape of earned media, as consumers are more open to sharing their experiences on social media. Rather than looking directly to brands for information, they increasingly depend to their social circles or favorite influencers for trustworthy opinions and reviews.

User-generated content (UGC), also known as Consumer Generated Media (CGM), is any form of content created by unpaid contributors such as consumers, fans, or users. Most UGC is digital, such as pictures, videos, tweets, or reviews.

Digital sweepstakes are becoming increasingly popular with marketers and agencies because of their ability to drive objectives such as social media engagement and first-party data acquisition. When deciding to run a promotion, it’s important to understand and comply with local, state, and federal laws. In the United States, these laws have state-by-state variations, but the general administration of sweepstakes share similarities.

A sweepstakes management company (or sweepstakes marketing agency) can simplify the process of handling giveaway marketing promotions - offering services such as development of contests, prize fulfillment, and sweepstakes administration.

Maybe the next Mark Twain is on Instagram, maybe not. But either way, his timeless quote felt like a fitting way to kick off a quick summary of Instagram's recent data policy changes and what it means for the future of Instagram promotions including user-generated content sweepstakes and contests.

Consumer promotions are a way to effectively attract new customers and grow your customer base. Consumer perceptions are increasingly impressionable, especially with mounting consumer expectations of a personalized experience.  Even small changes in marketing efforts that utilize promotions can significantly impact consumers' interest and purchase decisions.