From driving sales to gathering actionable data about consumer preferences, digital promotions have long been a favorite tool for brands to meet strategic marketing goals while engaging and…
From fall football to March Madness and the World Cup to the Olympics, sports have a way of drawing people together throughout the year. For brands looking to…
We all love to win. That’s why contests and sweepstakes are such effective marketing tools. The chance to win a prize grows audiences, builds enthusiasm and engagement, and…
The success of a contest or sweepstakes is heavily influenced by its prize pool. After all, it’s the prize that motivates customers to answer your questions, take a…
