Three Ways to Create a Sports Connection Through Sweepstakes
From fall football to March Madness and the World Cup to the Olympics, sports have a way of drawing people together throughout the year. For brands looking to…
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Expanding Your Audience & Data with a Personalized Prize Strategy
We all love to win. That’s why contests and sweepstakes are such effective marketing tools. The chance to win a prize grows audiences, builds enthusiasm and engagement, and…
Prize Strategy: Digital or Physical?
The success of a contest or sweepstakes is heavily influenced by its prize pool. After all, it’s the prize that motivates customers to answer your questions, take a…
5 Ways to Boost Your Back to School Promotion
Annual marketing events present the unique opportunity for brands to plan around a set date and compare benchmark data from last year’s efforts. Although summer is often filled…
