Case Studies
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To engage its target audience and enhance brand visibility, Aperol partnered with Realtime Media to launch the Aperol Coachella Sweepstakes, offering participants aged 21 and over the chance to win a VIP Coachella Experience. As an Official sponsor of the Coachella Music Festival, Aperol leveraged its strategic partnership with the globally celebrated event to strengthen its brand presence.
To generate awareness and excitement for the launch of their new ship, Utopia of the Seas, Royal Caribbean turned to Instagram for the Utopia of the Seas Party Giveaway. The campaign aligned with the announcement of the ship’s Godmother, GRAMMY-winning artist Meghan Trainor.
To build excitement ahead of the launch of four new Reese’s Pieces flavors in Canada—Cookie Biscuit, Caramel, Chocolate, and Pretzel—Hershey ran a highly engaging, gamified digital promotion that sparked curiosity and competitive energy. The contest, It’s What’s Inside That Counts, invited players to crack open virtual Reese’s Pieces
LG teamed up with Netflix to create excitement around their innovative home entertainment technology while promoting the popular series Arrested Development, The Crown, and The Hill.
To celebrate the summer travel season and reward loyal customers, TravelCenters of America partnered with Realtime Media to launch Summermania—a gamified, 102-day digital promotion built to drive daily engagement and encourage repeat customer visits.
DraftKings, a leading digital sports entertainment and gaming company, sought to elevate their consumer engagement and add depth to their loyalty program promotions. While their existing leaderboard and sweepstakes campaigns offered in-platform credits as prizes, DraftKings wanted to provide their users with exciting physical prize and rewards options.
