Case Studies

KFC partnered with Realtime Media to launch “The Colonel’s Secret,” a digital scavenger hunt designed to challenge fans through a series of clever, interactive puzzles. Drawing from Colonel Sanders’ legendary blend of 11 herbs and spices, the promotion invited participants to uncover 11 hidden secrets for a chance to win 11 months of free KFC.

Colgate Optic White launched the Optic Obsessed Holiday Sweepstakes as a seasonal, cross-brand collaboration designed to build awareness across its broader beauty and skincare portfolio while encouraging product discovery. The promotion brought together complementary sister brands—Filorga, EltaMD, and PCA SKIN—to create a cohesive, elevated experience.

Instacart partnered with Purina to launch the Pawliday Photo Contest, a festive user-generated content (UGC) activation designed to engage pet owners and elevate brand visibility during the holiday season. Running for two weeks in December, the promotion invited consumers to share seasonal photos of their furry friends for the chance to win Purina products and Instacart gift cards.

Kevin Hart’s Gran Coramino Tequila partnered with Realtime Media to launch the “12 Days of Cristalino” Instagram Sweepstakes, a holiday-themed social campaign designed to drive daily engagement, amplify brand awareness, and spotlight the personality behind the brand.

During the busy holiday season, Kinder Joy partnered with Disney On Ice to launch the Kinder Joy Family Sweepstakes, a promotion offering VIP ticket packages for Disney On Ice shows. Each prize included four tickets, making it the perfect family outing.

For many consumers, enjoying a favorite treat or heading to the movies can feel like a much-needed sweet escape. Hershey tapped into this idea with the Sweet Escape Buy/Get Promotion