Campaign Overview

Built around the promise of "the ride—or the cash—of a lifetime," Ridge's 2025 summer sweepstakes invited entrants to win a Lamborghini, a custom Ford Raptor, or $100,000 in cash—roughly half a million dollars in total prize value. Now an annual highlight for the brand and its customers, the global promotion was designed to fuel excitement, drive summer sales, and reward loyalty across its U.S., Canadian, and U.K. markets.

By pairing its premium, design-forward products (including the popular Ridge Wallet) with genuinely aspirational prizes, Ridge set out to deepen brand affinity and expand its customer base through both purchases and digital engagement.

Our Solution

For its summer sweepstakes, Ridge turned to Realtime Media to help deliver an ambitious, multi-country giveaway—seamlessly administered and fully compliant behind the scenes.

Our Approach

• Aspirational, Buzz-Worthy Prizing: A bold prize lineup—supercar, custom truck, or six-figure cash—gave consumers a big ticket reason to participate and reinforced Ridge's premium positioning. Winners chose their own reward, turning the prize itself into a story worth sharing.
• Multiple Ways to Earn Entries: Participants could enter by making a purchase, creating an account, signing up for email or SMS, downloading a wallet pass, or entering via an AMOE—with bonus-entry opportunities on select products and promotional periods to sustain engagement across the six-week campaign window.  
• Multi-Market Administration: With the promotion open to entrants across multiple international markets, Realtime Media developed region-specific official rules to satisfy the legal requirements of each jurisdiction and handled winner management internationally.

Key Benefits

• Participation at Scale: The campaign generated more than 35,000 total entries, reflecting strong consumer response across multiple entry methods and sustained engagement throughout the campaign rather than a single one-time action.
• Awareness and Reach: A compelling, aspirational prize generated the kind of conversation that drives both reach and brand recall. The result elevated Ridge well beyond a typical product promotion.
• First-Party Data and Engagement: Account creation, email, and SMS sign-ups converted excitement into durable marketing assets and new customer relationships.

Conclusion

The Ridge Summer Sweepstakes shows that for brands where awareness and engagement are both priorities, a sweepstakes built around a bold, aspirational prize can elevate the brand while giving consumers a real reason to participate. Two grand prize winners ultimately chose their reward—and Ridge walked away with buzz, data, and new customers.

Interested in learning more about how we can help with your next Digital Promotion? Get in touch with us today!