Campaign Overview

To mark 70 years in the United States, Volvo Cars launched "Our Volvo Story," a campaign celebrating the brand's legacy since the first Volvo arrived in 1955. As part of the anniversary celebration, Volvo ran a sweepstakes offering one winner the chance to win a new all-electric Volvo SUV, alongside a user-generated content flow that let fans create personalized celebration assets to share on social.  

The goal was to turn a brand milestone into active participation, giving consumers a reason to engage with Volvo's anniversary rather than simply observe it.

Our Solution

Realtime Media partnered with Volvo to build the sweepstakes microsite and administer the promotion end-to-end, from legal compliance through prize fulfillment, ensuring a seamless entry experience for participants.

Our Approach

• Interactive, Personalized Entry: Rather than a standard entry form, the sweepstakes invited participants to explore and choose from three distinct vehicle designs as part of registering, turning a routine sign-up into a more engaging, personalized experience.
• Aspirational, Milestone-Worthy Prize: The grand prize paired a custom-built all-electric Volvo SUV with a trip for the winner to take delivery in person, creating a high-value, memorable reward fitting for a 70th-anniversary celebration and giving consumers a compelling reason to participate.
• Heritage-Driven Social Sharing: A companion social media generator let fans create personalized anniversary posts using digital bumper stickers inspired by seven decades of Volvo history, extending the campaign beyond the entry pool and turning participants into brand advocates across social channels.

Key Benefits

• Scalable Impact: With more than 100,000 entries, the campaign turned a milestone moment into large-scale participation, proving how the right prize and a well-built entry experience can drive reach at volume.
• High-Value Opt-In: Nearly half of all entrants opted in to future communications, building a valuable first-party audience that Volvo can re-engage well beyond the campaign.
• Broad Awareness: The campaign generated substantial traffic to the promotion, extending the anniversary message and reinforcing the milestone with a far larger audience than those who ultimately entered.

Conclusion

The "My Volvo Story" Sweepstakes shows how a milestone anniversary can be transformed into a scalable engagement moment. By pairing heritage storytelling with an aspirational, high-value prize and a frictionless entry experience, the campaign drove strong participation and built a lasting audience Volvo can continue to engage — honoring where the brand has been while inviting consumers into where it's going next.

Interested in learning more about how we can help with your next Digital Promotion? Get in touch with us today!  

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