Overview: Do-get promotions reward consumers for completing specific non-purchase actions, such as watching a video, completing a quiz, sharing content, or signing up for a newsletter. Unlike buy-get offers, these programs drive engagement and awareness without requiring a purchase.

• Primary Goals:
  • Boost consumer engagement through interactive participation.
  • Support product awareness and campaign rollout.
• Technology: Offer microsite, activity/action tracking, and prize fulfillment email.
• Strategic Considerations: When structuring a do-get promotion, decide whether to reward a single action or encourage deeper engagement through a series of tasks. Multi-action programs can use dashboards or “streaks” to motivate ongoing participation and offer tiered rewards, creating momentum over time. Choose actions that align with your campaign goals—whether it’s education, content sharing, or sign-ups—and ensure the path to reward feels achievable and rewarding.
• Case Studies: OnStar’s “A Better Drive” promotion is a strong example of a do-get offer built to educate and engage. Through a custom microsite and phased challenge structure, subscribers were invited to watch videos, complete quizzes, and interact with app features to earn rewards. The campaign drove meaningful engagement, boosted product awareness, and encouraged repeat interaction through a rewarding, gamified experience. Read the full Case Study.