Absolutely! Data collection and CRM growth are two of the more common reasons why brands run sweepstakes and other digital promotions. Zero-party data collection is growing increasingly important for marketing teams as data privacy laws continue to expand.

An incentive, such as a sweepstakes entry for a grand prize, can increase the volume of data you can collect across upper-funnel engagement and awareness campaigns. The easiest way to accomplish this is by placing profiling and preference-related questions within the registration flow for consumers to fill out when entering. This, paired with a marketing opt-in, gives marketing teams everything they need to expand their CRM.

The most common types of data collected in sweepstakes are:

          >> Demographic information (age, state, additional segmenting markers)

          >> Product interests

          >> Purchasing habits / behaviors

Want to take it one step further? Consider building out “personality quizzes” to deepen the gamification of data collection.

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For more information on the intersection of gamification and zero-party data collection, explore our blog.