Can You Notify Winners on Social Media?

Yes, winners of sweepstakes and contests can be notified on social media. The most popular way of accomplishing this is through direct message (DM). After winners are selected and you have their @handles, navigate to their pages and message them to let them know that they’ve won.

It is important to note that each social media platform has different limitations and capabilities around who you can message and how many users you can message each day from a brand account.

• Some platforms allow you to message users that do not follow you, while others restrict this. Some will allow you to if the person you are trying to message allows for messages from non-followers.
• Most platforms have a variable limit on the number of “new” accounts you can message in a day. Crossing this threshold will place a temporary hold on any new outreach until the limit resets, typically within 24-36 hours. Please note that reaching out to a high volume of accounts quickly may also trigger specific fraudulent/spam activity flags within specific platforms.

When reaching out to winners on social media, it’s important that you collect their information in a timely, secure, and organized manner. RTM’s prize redemption solution makes information collection and prize redemption a breeze, both for your winners and your internal teams.

As with everything related to social media, these capabilities, best practices, and guidelines are constantly changing. Working with an experienced partner like Realtime Media can help make sure your entire team is best set up for success.