Supercharge Your Back-to-School Promotion

Supercharge Your Back-to-School Promotion

Drive Sales and Engagement: The back-to-school season represents a significant annual retail opportunity. Brands can maximize sales during this peak shopping period by offering time-limited promotions and special, customized bundles that appeal to both students and parents. …

Phase 3 of Holiday Promotions: Driving Sales

Phase 3 of Holiday Promotions: Driving Sales

The holiday marketing journey unfolds in phases, each playing a crucial role in having success. In Phase 1- Acquisition, saw brands diligently collecting invaluable consumer data. In Phase 2 – Conversion, we focused on increasing active engagement with brands and consumers. These two phases have laid the essential groundwork, nurturing consumer relationships and preparing brands for Phase 3 – Driving Sales. Now, as we…

Phase 2 of Maximizing Holiday Promotions: Converting Consumers

Phase 2 of Maximizing Holiday Promotions: Converting Consumers

In our previous blog, we explored Phase 1: Acquisition, where brands focused on gathering valuable consumer data. Now, we move on to Phase 2: Conversion. During this short, but critical period that occurs in late October through November, the goal is to keep the brand top of mind and increase consumer engagement. In this phase, "conversion" takes on a strategic meaning — it's about activating re-marketing audiences to set your brand up for success in Phase 3: Driving Sales.…

3 Upcoming National Holidays for Brands to Leverage

3 Upcoming National Holidays for Brands to Leverage

In addition to traditional holidays like Christmas, New Year's, and Thanksgiving, there are plenty of fun and quirky holidays throughout the year that provide unique opportunities for brands to engage with their audience. These lesser known “National Holidays”, such as National Pizza Day, National Coffee Day, or National Pet Day, can be leveraged by brands to create exciting sweepstakes, giveaways, and contests that capture the attention of their target audience, generate buzz on social media, and attract new customers.…

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