Visit Florida Campaign Overview
Visit Florida works with the state’s legislation and public funding to support a healthy tourism industry that attracts nearly 100 Million tourists every year. To increase tourism traffic, Visit Florida partnered with Realtime Media to design and implement a UGC Contest and Sweepstakes campaign. Each participant shared their favorite Florida moment on Instagram or Twitter with #SunshineMomentsContest and submitted it to the voting hub. Following social capture, users voted on their favorite moment to choose the winner of an incredible Florida vacation.