Overview: A sweepstakes landing page is typically used alongside SMS or social-based sweepstakes that do not involve a full registration microsite. This single-page format serves as a supporting touchpoint—offering additional context, promotional details, and brand messaging tied to the broader campaign.

• Primary Goals:
  • Provide a centralized location for key promotional information.
  • Reinforce awareness and drive cross-channel traffic to support overall campaign cohesion.
• Technology: A standalone branded landing page, typically built outside of the main sweepstakes entry flow. If it’s a “post a picture” style program that collects user-generated content (UGC), the page can also feature a gallery showcasing content pulled from social platforms.
• Strategic Considerations: Sweepstakes landing pages can be especially useful when the primary entry method, such as SMS or social media, offers limited space to communicate key details. As a streamlined, singlepage complement to the promotion, they provide a centralized place to share eligibility information, prize details, and brand messaging.