Overview: A photo upload contest is a flexible promotion type that engages users by inviting them to submit user-generated photo content (UGC) based on a specific prompt or set of criteria. Entries are typically judged by a panel or opened to public voting to determine winners and runner-ups.

• Primary Goals:
  • Collect engaging UGC (photo) content.
  • Boost consumer engagement and foster community interaction.
• Technology: Content microsite, social media entry aggregator, content administration and review tools, and an entry gallery.
• Strategic Considerations: Photo contests allow for a wide range of creative prompts—from “cutest pet” and “best design” challenges to themed photo tributes.You can run your contest as a microsite promotion, a social media contest, or elevate your impact with a hybrid approach that accepts entries through both channels.
• Case Study: The Cadbury Bunny Tryouts Contest was a standout photo contest that invited fans to submit a picture of their pet for a chance to star in Cadbury’s national advertising. With public voting, a branded microsite, and strong social sharing, the campaign drove massive participation and seasonal buzz. Read the full Case Study.