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Naming Contest
- Overview: In a naming contest, participants are invited to submit name ideas for an upcoming product, flavor, character, or campaign. This format encourages creative input from fans and gives consumers a sense of ownership and connection to the brand.
- Primary Goals:
- Generate awareness and excitement around a new product launch.
- Foster engagement and early anticipation among existing customers and brand fans.
- Drive repeat visits and interaction by opening finalist rounds up to voting.
- Technology: A content-focused microsite is typically used to collect entries. (The platform doesn’t require visual UGC upload tools.)
- Strategic Considerations: Naming contests work particularly well when tied to product launches or brand extensions, helping customers feel invested in the outcome. While the promotion itself drives engagement, finalists or winning names can also be used to extend campaign momentum through follow-up voting rounds, social sharing, or in-store product reveals.
