Overview: Buy-get offers are promotions in which consumers earn a guaranteed reward after completing a specific purchase or qualifying action. Unlike sweepstakes or contests, every eligible participant receives the offer as outlined in the program's terms and conditions.

• Primary Goals:
  • Drive product sales.
  • Accelerate trial and adoption of new products.
• Technology: Registration microsite, code validation engine, receipt processor, and prize fulfillment email.
• Strategic Considerations: When planning a buy-get offer, carefully consider the featured product(s) and your purchase validation method. The two most common options are receipt validation and on-pack code validation.
  • Receipt validation introduces per-entry processing costs but offers the advantage of not requiring packaging changes. These costs can be managed—sweepstakes often validate only winning entries, while instant win offers typically require real-time validation for all participants.
  • On-pack code validation avoids per-entry fees and provides strong in-store visibility but requires longer lead times and the production of custom packaging.
  • Offer selection plays a key role in driving participation. Common options include low-denomination gift cards (under $25), branded merchandise or partner-based offers such as movie tickets or free trials—each offering a different balance of perceived value, fulfillment logistics, and brand fit.