Legal Compliance & Administration Services
In-House Promotion Law Experts for Answers When You Need Them
A Trusted Partner to Leading Brands for Sweepstakes, Contests, and Instant Win Games.
Backed by Decades of Promotions and Advertising Law Expertise.
PromoAdmin™ by RTM
The proven compliance process behind every promotion we administer.
Digital promotions move fast and RTM helps you plan, blueprint, and pressure-test key decisions early before they become costly rework. From day 1, our in-house team reviews your campaign from entry mechanics through winner selection.
Official Rules Drafting
We draft custom official rules and terms and conditions that minimize risk and ensure transparency for participants.
Alternative Method of Entry
We manage free entry methods and mail-ins required for “No Purchase Necessary” consideration-based promotions.
International Promotions
We work with international counsel to comply with country-specific legal requirements, including GDPR and CASL.
Reviewing Marketing Collateral
We review marketing materials and social media posts for compliance with FTC and FCC laws and advertising regulations.
Surety Bonds and Registration
We handle surety bonds and registration filing in applicable states to keep your promotion federally compliant in the US.
Regulated Industry Expertise
We offer specialized compliance solutions for regulated industries such as alcohol, gambling, sports betting, pharmaceuticals, and finance.
Winner Selection
We conduct fair Sweepstakes random drawings, compliant Instant Wins, and Contest moderation, judging, or voting.
Winner Compliance
We prepare winner declaration forms, eligibility affidavits, and liability releases required to confirm each winner.
W9 and 1099 Tax Filing
We determine your promotion's W9 and 1099 filing requirements to keep prize winnings IRS-compliant.
Full compliance with local, state, federal, and global regulations.
We protect your promotion and your brand to help deliver a great customer experience.
PromoAdmin™ Turns Legal Complexity into Legal Compliance
Our promotion administration services make launching and managing promotions easy.
Legal
Winners
Prizes
Plan Your Promotion
RTM helps you choose the promotion type, method of entry, and prizes that best align with your goals. Whether you want to boost awareness, incentivize engagement, drive sales, collect marketing data, acquire opt-ins, or more, RTM believes in shared success.
Protect Your Promotion
Once you decide on promotion mechanics, RTM’s in-house sweepstakes and promotions law experts draft your official rules, review your promotion materials, and offer guidance throughout launch preparation, giving your team more time to focus on marketing, advertising, and capitalizing on results.
Launch Your Promotion
Go live with confidence knowing your brand is protected and you can focus on reaching your promotion goals. RTM partners with your brand to get results without the risk, stress, and effort.
Results for Your Brand,
Rewards for Your Winners
The work doesn't end when the entry period ends. PromoAdmin extends support through compliant winner selection, winner outreach, and prize fulfillment. RTM also delivers a post promotion overview that measures promotion performance and offers insightful recommendations for next time.
Legal Compliance & Administration in Action
FlavCity Golden Shaker
FlavCity's expansion into Target stores nationwide marked a major milestone for the brand—its first-ever retail presence.
Ridge Summer Sweepstakes
See how RTM delivered Ridge's multi-market summer sweepstakes—a supercar, custom truck, or $100K prize—generating buzz, reach, and lasting brand recall.
Joyride Target Golden Ticket
Joyride Sweets partnered with Realtime Media to launch a high-velocity shopper activation at Target.
Hershey 4th Quarter Comfort
RTM partnered with Hershey to create the Reese’s 4th Quarter Comfort promotion. This initiative aimed to strengthen brand engagement and leverage an exciting strategic partnership with the NBA.
FAQ about Legal Compliance & Administration
How does promotion type and method of entry affect my legal requirements?
Sweepstakes and Instant Win promotions are chance-based, whereas Contests are skill-based, judging-based, or voting-based. All methods of entry – microsite, receipt validation, API, or social media – have their own specific legal compliance requirements. RTM first helps you choose the right promotion type and method of entry for your goals and then tailors your legal administration around it.
Why do I need Official Rules for my Sweepstakes, Contest, or Instant Win promotion?
Without properly drafted Official Rules, your promotion can violate state and federal sweepstakes law and expose your brand to fines or legal action. RTM's in-house promotion lawyers draft full and abbreviated Official Rules customized to your exact promotion mechanics.
Does my promotion need to be bonded or registered with a state?
Certain states require a surety bond and registration once your prize pool crosses a set dollar value. RTM tracks these thresholds and files your bond and registration in every state where it’s required. Explore the map for state-by-state legal requirements.
What are "No Purchase Necessary" laws, and do I need an Alternative Method of Entry?
Any promotion requiring "consideration" — a purchase, or even just time, money, or effort like posting to social media — is legally treated as a lottery unless a free entry option is also offered. RTM builds and manages your free entry method, whether it is an AMOE site or mail-in option.
Do my marketing materials and ads need legal review before launch?
Under FTC advertising law, promotional materials must clearly disclose required terms, and unclear or missing disclosures can create legal risk for your brand. RTM's in-house legal team reviews your marketing collateral before launch to confirm all required disclosures are included.
Can I legally run promotions on social media platforms like Instagram, TikTok, Facebook, and X?
Yes, but each platform layers its own specific terms and conditions on top of standard sweepstakes law. RTM handles this legal compliance, so you can run a promotion wherever your audience already is.
Can I run a promotion in a highly regulated industry?
Yes, regulated industries like alcohol, tobacco, cannabis, gambling (casino, sports betting, prediction markets) pharmaceuticals, and finance carry industry-specific legal requirements beyond standard promotion law. RTM has experience running compliant promotions in all of these regulated industries.
Can I run my promotion internationally?
Yes, but each country sets its own legal requirements. RTM works with international counsel to navigate these requirements and ensure country-specific compliance wherever your promotion runs.
What legal requirements apply once a winner is selected?
Winners must go through a fair, verifiable selection process, sign eligibility and liability documentation, and have any required taxes properly filed. RTM manages every step of this for you, from compliant winner selection to declarations, releases, and winner tax filing.
Our Promotions Experts are Here to Help
We Focus On Secure Entrant and Winner Data Management
Protecting the privacy of a participant’s data is crucial.
We have systems and processes in place to secure all personal information is managed with the necessary level of security. We provide web-based tools for seamless and secure encrypted file transfer of participant and entry data between your team and our systems.
If you are looking to launch a promotion with one of our microsite solutions, you can learn more about our digital capabilities here.
