Campaign Overview

To promote the launch of the new Trident Vibes x Sour Patch Kids Tropical Peach Mango flavor, Trident partnered with Realtime Media to launch the Chew The Vibes Sweepstakes—a fun, summer-themed digital campaign designed to generate buzz and drive product awareness. Centered around vibrant user-generated content, the campaign invited participants to upload photos showing off their “Summer Style” for a chance to win daily prizes or a tropical getaway grand prize.

The campaign’s visual style and prize structure were designed to reflect the flavor’s summer-y, tropical appeal and keep participants engaged throughout the month-long promotion.

Our Solution

Realtime Media delivered a custom photo upload sweepstakes designed to showcase the new flavor through vibrant, seasonal branding. A tailored microsite and branded photo frames encouraged participation, while daily prize draws and a tropical grand prize maintained steady campaign momentum.

Our Approach

• Branded Photo Upload Experience: Participants were asked to showcase their “Summer Style” by uploading a photo and choosing from four fun, colorful branded frames developed by Realtime Media. The frames were designed to align with the campaign’s seasonal theme and brand aesthetic, adding a playful visual element to each submission. Entrants could explore a public gallery of submissions and were encouraged to share their framed photo across social platforms to “spread the vibes.”
• Tropical Grand Prize Tie-In: The campaign culminated with a sweepstakes drawing for a seven-day tropical vacation to the Bahamas, perfectly aligning with the newly launched fruity, tropical flavor.
• Daily Prize Drawings: To maintain excitement over the 30-day promotion period, daily drawings gave participants a recurring reason to engage. Each day offered a chance to win a prize pack with a gift card, while non-winning entries automatically rolled over into subsequent drawings and the grand prize pool.

Key Benefits

• New Product Awareness: The campaign successfully spotlighted the Tropical Peach Mango flavor, building recognition and excitement through a high-energy promotional hook.
• Strong Engagement: The campaign generated more than 20,000 sweepstakes entries and over 10,000 photo submissions, with many users entering at least twice. This high level of participation and reengagement helped sustain momentum and maximize visibility for the new flavor launch.
• Vibrant UGC Activation: Branded photo frames and a public gallery brought out playful creativity in participants, aligning perfectly with the product’s bold, colorful identity.

Conclusion

The Chew The Vibes Sweepstakes translated product positioning into a visually engaging, photo-driven experience that aligned with Trident’s brand identity. By combining user-generated content with daily prize incentives and a high-impact grand prize, Realtime Media helped drive awareness and support the successful launch of the new Tropical Peach Mango flavor.

Interested in learning more about how we can help with your next Digital Promotion? Get in touch with us today!