Campaign Overview

Hint Water partnered with Realtime Media to launch its Break Sugar’s Spell Sweepstakes, a 15-week summer campaign that combined a traditional sweepstakes with a daily instant win overlay to drive repeat engagement. Consumers were invited to spin a digital prize wheel each day for a chance to win instant prizes and earn entries into weekly grand prize drawings.

Designed to support Hint’s broader brand message—promoting fruit-flavored water as a refreshing alternative to sugary drinks—the promotion featured seasonal, summer-themed swag and product prizes that reinforced the brand’s connection to hydration and warm-weather fun.

Our Solution

Realtime Media launched a dedicated promotion microsite that combined sweepstakes and instant win mechanics to encourage daily participation. The experience was designed to drive repeat engagement, with interactive gameplay and weekly prize incentives keeping consumers coming back for additional chances to win throughout the 15-week campaign.

Our Approach

• Prizing Aligned with Summer Lifestyle: The promotion awarded 15 grand prizes—retro-style SMEG mini fridges stocked with a year’s supply of Hint Water—and 500 instant win prizes, including custom Hint-branded pool floats and full cases of flavored water. These fun, functional rewards underscored the brand’s focus on hydration and made the campaign a natural fit for the summer season.
• Gamification that Drove Return Visits: A spin-to-win game mechanic layered with weekly sweepstakes drawings created an engaging user experience. The format offered instant gratification while motivating daily return visits.

Key Benefits

• High Re-Engagement Rates: The campaign generated over 650,000 total sweepstakes entries, with more than 85% driven by returning users—highlighting strong sustained interest across the full 15-week run.
• Consistent User Participation: Participants returned to play the instant win game an average of 8 times each, demonstrating the success of the daily-entry format in encouraging repeat interaction.
• Layered Entry Incentives: Each spin gave participants a shot at an instant prize and earned them an entry into the weekly sweepstakes. Bonus entries for social sharing expanded reach and encouraged organic advocacy. This tactic created a greater incentive across consumers to continue and engage with Hint all summer long.

Conclusion

By pairing a sweepstakes with a daily instant win game, Hint Water created a high-impact summer promotion that reinforced its brand message and encouraged repeat engagement. The “Break Sugar’s Spell” campaign combined gamified interaction and seasonal prizing to drive participation and strengthen brand connection.

Interested in learning more about how we can help with your next Digital Promotion? Get in touch with us today!