Campaign Overview

To expand its reach and amplify brand recognition among the “gamer” demographic, Takis teamed up with Tyler “Ninja” Blevins— one of the gaming industry’s most influential figures— for the Takis Snackin' Royale sweepstakes. The campaign’s Grand Prize offered a once-in-a-lifetime opportunity: a state-of-the-art gaming setup and an exclusive gaming session with Ninja, featuring Fortnite, one of the most popular games among the streaming community.

Leveraging our expertise, Realtime Media collaborated with Takis to create an impactful sweepstakes campaign. The promotion successfully combined influencer power and irresistible prizes to engage consumers, drive purchases, and elevate brand awareness.

Our Solution

By implementing a streamlined purchase validation flow that leveraged both receipt validation and freshness code recognition, we created an engaging campaign that maximized consumer participation and encouraged repeat purchases.

Our Approach:

• Takis Sweepstakes Mechanics: The Takis Sweepstakes invited participants to enter by purchasing a qualifying Takis Fuego Fiesta size product (or an AMOE) and submitting a receipt photo or freshness code on a dedicated promotion microsite. Designed to reflect Takis’ bold and adventurous brand, the microsite delivered a smooth and engaging entry experience, making it easy for consumers to participate and dive into the excitement.
• Unbelievable Prizes: Three Grand Prize winners received a top-tier gaming setup and a 60-minute Fortnite gaming session with Ninja. Additional prizes were also awarded: Fifty runner-up winners received a custom, Takis-branded premium gaming headset to elevate their gaming experience, while fifty second runner-up winners were treated to a case of Takis Fuego chips.
• Maximizing User Engagement: Participants could earn additional sweepstakes entries by submitting additional unique codes, encouraging repeat purchases. To prevent fraud and ensure fairness, we enforced a daily limit of one entry per person. A social sharing feature was also incorporated, enabling users to share the promotion link and earn bonus entries for referrals, further amplifying campaign reach.

Key Benefits:

• Spread Awareness and Boost Engagement: By leveraging Ninja’s massive fanbase and incorporating social sharing features, Takis expanded its reach to a highly engaged and relevant audience. The campaign generated buzz in the gaming community and amplified Takis' brand presence.
• Drive Purchases: The receipt and freshness code submission encouraged product sales, motivating consumers to actively seek out Takis products.
• Memorable Consumer Experience: The promotion’s centerpiece—a high-value gaming setup paired with an exclusive session with Ninja—offered a unique experience that resonated deeply with fans. Complementary runner-up prizes, such as premium gaming gear and Takis products, extended the excitement and ensured widespread appeal.

In partnership with Takis, we crafted a promotion that resonated powerfully with its target audience. The campaign successfully drove consumer engagement, boosted sales, and elevated brand visibility for a core demographic.

Learn more about developing Receipt Validation Sweepstakes programs!

Interested in learning more about how we can help with your next Digital Promotion? Get in touch with us today!