Campaign Overview

As part of their national Kohl’s Mom campaign—spotlighting the practical, stylish sidekick helping families navigate everyday moments—Kohl’s launched the Kohl’s Mom Back-to-School Instagram Giveaway, a social sweepstakes offering the chance to win prize packs filled with “mom must-haves.” The promotion reinforced Kohl’s role as a go-to destination for busy moms preparing for the back-to-school season.

With a nine-day entry window leading into the start of the school year, the Instagram giveaway provided a timely social activation that encouraged audience engagement through comments and sharing.

Our Solution

Realtime Media partnered with Kohl’s to execute and manage the Instagram sweepstakes, supporting the campaign with expert promotion administration and seamless social program implementation.

Our Approach

• Sweepstakes Entry Process: The giveaway was hosted on Instagram and invited users to comment, tag a friend, and include #KohlsGiveaway for a chance to win. Running in the lead-up to the school year, the easy-to-enter social mechanic encouraged participation and sharing, helping spark excitement and conversation around the campaign.
• ‍Curated Prize Packs: Two winners each received a specially curated Kohl’s Prize Pack, featuring an assortment of stylish, practical “mom must-haves.” Each bundle included a $100 Kohl’s Gift Card along with lifestyle and tech items such as:
  
  • Nespresso coffee maker and Amazon Echo smart display
  • Vera Wang tote
  • Nine West scarf
  • Assorted beauty essentials‍
• Complete Promotion Management: Realtime Media oversaw the full sweepstakes administration process—from official rules development and social promotion setup to winner selection and management—ensuring the program ran smoothly and compliantly.

Key Benefits

• ‍Seasonal Retail Alignment: By launching the promotion in the days leading into the start of the school year, Kohl’s tapped into one of retail’s most important shopping windows—connecting with moms as they prepared for the new school season.‍
• Social Engagement and Organic Reach: The Instagram entry mechanic encouraged participants to tag friends and share the opportunity to win, creating peer-to-peer amplification that expanded campaign visibility and generated nearly 10,000 comments as users interacted with the promotion.‍
• Low-Barrier Participation: With a simple entry process built around familiar Instagram actions—commenting, tagging, and using a hashtag—the promotion made participation easy while encouraging repeat engagement with the Kohl’s brand throughout the campaign period.

Conclusion

The Kohl’s Mom Back-to-School Instagram Giveaway demonstrated how a social sweepstakes can create meaningful engagement when paired with strong seasonal relevance and thoughtful prize curation. By combining an easy entry process with a campaign designed to resonate with busy moms during the back-to-school season, Kohl’s boosted visibility, encouraged social sharing, and reinforced its connection with families preparing for the year ahead.

Interested in learning more about how we can help with your next Digital Promotion? Get in touch with us today!

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