Overview: A digital scavenger hunt sends users on an interactive journey—online or in-person—to collect clues and unlock a code that grants access to a sweepstakes, instant win game, or guaranteed offer. These promotions drive immersive participation and reinforce brand visibility in a memorable way.

• Primary Goals:
  • Boost consumer engagement through interactive participation.
  • Increase brand recall and retention across multiple touchpoints.
• Technology: Promotion microsite and “save progress” functionality.
• Strategic Considerations: When planning your scavenger hunt, think through how participants will collect pieces of the code or uncover the correct answer. To maximize engagement, consider hiding clues across both digital and real-world channels—such as videos, social media, billboards, or event signage. Use this opportunity to engage consumers across multiple platforms and reinforce your brand at every touchpoint.