Overview: A nomination contest invites participants to submit entries on behalf of someone else—such as an individual, business, or nonprofit—creating a feel-good promotion that taps into community values and drives meaningful engagement. Nominees are often recognized or rewarded through a grand prize, spotlight feature, or public voting.

• Primary Goals:
  • Foster community-driven engagement.
  • Expand campaign reach through shared stories and social amplification.
• Technology: Typically run through a branded microsite, nomination contests often include user generated content (UGC) submissions (photos, videos, or essays), an administration tool to review entries, and an on-site public-facing gallery depending on the nature of the nomination.
• Strategic Considerations: When planning a nomination contest, consider causes, values, or community connections that naturally resonate with your audience. Aligning the contest with charitable efforts or meaningful tie-ins can spark heartfelt stories and deeper participation.