Campaign Overview

OnStar, a provider of in-vehicle safety, security, and connectivity services, sought to enhance its holiday marketing campaigns with an engaging instant win game. This initiative was designed to complement their well-established OnStar Santa Tracker, a family-friendly feature that allows users to follow Santa’s journey on Christmas Eve.

The promotion’s primary goal was to increase awareness of OnStar’s 6-month and 12-month subscription plans and motivate trial customers, while strengthening brand engagement. Our solution, “A Very Merry Special Delivery” instant win game, provided an interactive, festive experience for participants and showcased the value of OnStar’s subscription offerings.

Our Solution

To reach OnStar’s target audience effectively, we collaborated to develop a custom instant win game that aligned with their Santa Tracker campaign. The promotion captivated a wide audience, driving meaningful engagement and generating significant interest in OnStar’s subscription plans.

Our Approach:

• Personalized Invitations: Customized emails with unique, one-time-use links invited lapsed and trial customers to participate in the game.
• Interactive Gameplay: Participants clicked on a wrapped gift in a snowy, Santa-themed setting to reveal instant prizes. Rewards included complimentary access to select subscription plans, gift cards, and other festive items.
• Strategic Timing: The two-week campaign ran in December, syncing with the start of the OnStar Santa Tracker initiative to maximize holiday excitement and engagement.

Key Benefits:

• Increased Awareness: The campaign effectively highlighted the value of OnStar’s 6-month and 12-month subscription plans.
• Re-Engagement: Offering instant gratification through prizes encouraged re-engagement with lapsed customers and allowed potential subscribers to experience premium services at no cost.
• Customer Loyalty: Offering valuable prizes and free trial periods reinforced customer retention and reduced churn while promoting new memberships.
• Data Collection: Participation provided OnStar with valuable consumer data for future marketing and product development.

The "A Very Merry Special Delivery" instant win game that we developed in partnership with OnStar successfully combined a festive theme with strategic engagement tactics, driving renewed interest in subscription plans. By creating an interactive and rewarding experience for lapsed and trial customers, OnStar not only increased brand awareness but also strengthened customer loyalty. The promotion exemplified how creative marketing solutions can deliver measurable results while building lasting connections with customers.

Interested in learning more about how we can help with your next Digital Promotion? Get in touch with us today!