Campaign Overview

To educate subscribers while rewarding them for brand engagement, OnStar partnered with Realtime Media to launch “A Better Drive”—a gamified, multi-phase digital promotion designed to drive deep interaction and increase product awareness. Over a two-month period, this interactive experience invited subscribers to return regularly, explore new OnStar features, and complete challenges for the chance to win instant prizes and a sweepstakes grand prize: a Chevrolet Blazer EV.

The promotion earned over 300,000 instant win gameplays and drove meaningful engagement with OnStar’s suite of connected features, all while capturing zero-party data in a transparent, mutually beneficial way.

Our Solution

We developed a custom-branded microsite to serve as the gamified engagement hub for the “A Better Drive” campaign. The site was designed to function as both an educational journey and a reward-driven gamified platform. Through dynamic dashboards and personalized email invitations, OnStar subscribers were seamlessly guided through multiple phases of learning and interactive experiences.

Our Approach

• Multi-Phase Engagement Hub: The campaign unfolded over three consecutive phases, each introducing new gamification elements to keep users engaged. From educational videos and app interactions to interactive quizzes and a feature demo, the phased structure encouraged repeat visits and progressively deeper brand interaction. This format transformed passive subscribers into active participants by providing fresh incentives and content at every stage.
  • Phase 1: Watch videos and explore features in the OnStar mobile app
  • Phase 2: Test knowledge through app-focused quizzes
  • Phase 3: Interact with a product demo and provide feedback
• Gamified Challenges and Incentive-Driven Prizes: Throughout the campaign, subscribers completed phase-specific challenges to unlock instant win gameplays and earn bonus sweepstakes entries. Each engagement, whether watching a video, completing a quiz, or exploring the product demo, was directly tied to an incentive.
  • Instant win prizes, including gift cards, service vouchers, and accessories coupons, rewarded participants quickly and encouraged repeat participation.
  • The sweepstakes grand prize, a Chevy Blazer EV, drove sustained excitement and motivated users to complete activities across all phases.

Key Benefits

• Activated and Engaged Email Subscribers: The multi-phase gamified structure encouraged consistent participation across OnStar’s subscriber base, re-engaging lapsed users while deepening interaction with current customers.
• Incentivized Key Touch Points: The phased approach drove users to explore multiple brand features through learning, testing, and interaction.
• Collected Actionable Data: Transparent data collection through gamified tasks provided valuable zero-party insights to personalize future marketing.

Ready to activate your customer base with a gamified promotion that drives engagement and collects meaningful data? Get in touch with us today!