Campaign Overview

DraftKings, a leading digital sports entertainment and gaming company, sought to elevate their consumer engagement and add depth to their loyalty program promotions. While their existing leaderboard and sweepstakes campaigns offered in-platform credits as prizes, DraftKings wanted to provide their users with exciting physical prize and rewards options.

Since DraftKings already had a solution for in-platform rewards and loyalty, they were looking for an experienced partner to source and fulfill experiential prizes across their promotions.

Our Solution

To help DraftKings navigate operational complexities, we created a customized Winner Redemption Site. This seamless and secure platform empowered DraftKings to offer exciting physical prizes while adhering to their privacy policies and operational constraints.

Our Approach:

• Personalized Redemption Process: Each winner received a unique, single-use code via email, which directed them to the secure Winner Redemption Site. Winners entered their personal information on the site to claim their prize, ensuring data privacy and reducing administrative burdens for DraftKings.
• Step and Repeat Deployment: Our prize redemption solution allowed for quick-turn set up and deployment, which enabled the DraftKings team to improve their efficiency with new promotions.
• Fraud Prevention: The single-use code system guaranteed that only authorized recipients could redeem prizes, significantly minimizing fraud risks.

The Exciting Prizes:

Through this platform, DraftKings offered an exciting range of rewards for their loyal customers to redeem:

• Thematic Promotions: Themed prizes like signed NBA basketballs and their “favorite player’s jersey” elevated campaign engagement and drove personalization.
• Unique Trips: Winners enjoyed unforgettable experiences, such as a Halloween-themed trip to New Orleans.
• High-Value Prizes: Luxury vehicles added exclusivity to the promotions.
• Seasonal Offerings: Holiday-themed gift cards for premium items (e.g., iPhones) kept campaigns fresh and engaging.

Key Benefits:

• Efficiency: The Winner Redemption Site streamlined prize redemption and fulfillment, eliminating logistical barriers and safeguarding data privacy.
• Flexibility: Step and repeat deployment of our prize redemption site allowed for the quick go-to-market of consumer engagement campaigns.
• Impact: The innovative prize structure and redemption process deepened engagement with customers, fostering greater brand loyalty and satisfaction.

In partnership with DraftKings, we delivered an innovative solution that transformed their sweepstakes and leaderboard programs, offering compelling and highly desirable rewards that resonated with their most valued customers.

Learn More about prizing in digital promotions! Read our Ultimate Sweepstakes Prize Fulfillment Guide.

Interested in learning more about how our Prize Redemption Solution can help? Get in touch with us today!