Campaign Overview

To celebrate the inspiring work of educators and expand awareness about Disney Imagination Campus’s innovative educational curriculum, Disney launched the Imagination Campus Teachers Sweepstakes. The centerpiece of the campaign was an extraordinary prize: a four-day celebratory trip to Walt Disney World Resort in Florida.

This highly engaging promotion proved so successful that Disney decided to repeat it, continuing to inspire creativity and imagination.

Our Solution

We partnered with Disney to develop a dynamic sweepstakes that focused on outreach and strengthening the brand’s relationship with elementary through high school teachers across the country, while expanding the database of educators connected with the Imagination Campus curriculum.

Our Approach:

• Honoring Teachers: The promotion launched in conjunction with National Teacher Appreciation Week, providing a timely and heartfelt recognition of educators’ dedication. Highlights for the winners included behind-the-scenes access to Disney Imagination Campus Workshops, designed to inspire and engage teachers in innovative learning techniques.
• Teacher Celebration Sweepstakes: Elementary, middle school, and high school teachers were invited to enter the Disney Imagination Campus Teachers Sweepstakes website. They completed an online registration form on the dedicated promotion website, earning a sweepstakes entry with the chance to win an unforgettable Grand Prize. To amplify reach and engagement, the promotion featured a social sharing option, encouraging teachers to spread the word and invite their colleagues to participate.
• Extraordinary Prizes: Twelve Grand Prize winners were awarded an all-expenses-paid, four-day, three-night stay at Walt Disney World Resort in Florida. These winners participated in the Disney Imagination Campus Teachers Celebration: an exclusive event packed with unique experiences.

Key Benefits:

• Amplified Brand Awareness: The sweepstakes significantly boosted visibility for Disney Imagination Campus, positioning it as a premier destination for educational innovation.
• Marketing Database Expansion: The campaign substantially enhanced Disney’s email database with new users and valuable data insights, connecting with a broader audience of educators interested in Disney Imagination Campus.
• Enhanced Teacher Engagement: By creating a deeply rewarding experience, the campaign strengthened Disney’s relationship with educators and underscored its commitment to supporting the teaching community.

The Disney Imagination Campus Teachers Sweepstakes was a resounding success. By combining meaningful recognition with exceptional experiences, Disney not only celebrated educators but also built a stronger connection with its target audience. This impactful campaign exemplifies the power of creative promotions in driving awareness, engagement, and long-term brand loyalty.

Interested in learning more about how we can help with your next Digital Promotion? Get in touch with us today!