While kicking off their new promotional campaign, AC Transit wanted to add a layer of user generated content to capture real public transportation rides in action. By hosting an image contest, AC Transit engaged consumers on social and on a custom campaign microsite.
Social Hashtag Puller
By integrating a unique hashtag puller, AC Transit was able to capture Instagram entries and seamlessly upload them to the on-site gallery.
Internal Contest Judging
Using a pre-determined set of criteria, AC Transit had a panel of judges decide the winner of the UGC Contest.