1/3/2018
Contest Management: What You Need to Know
Deciding to do a contest is one thing. Running that contest is another. After number crunching and consideration, a promotion is the best available option in building your brand. But how do you make sure the blueprint is reliable? Here are some pointers on safe contest management.
Curation
In a user-generated content campaign, you collect and accumulate brand-relevant images submitted by your audience. It can be a stellar way to strengthen engagement, but there will always be people with less-than-stellar intentions. Protect against that inevitability.
When determining your promotions vendor, seek a company that offers curation. Why? Because it’s more than a promotion — a contest is a reflection of your brand. Public mistakes undermine your credibility, so thorough curation management is essential to protecting your image.
Rights Management
The content your consumers create can be used in future marketing efforts. Consider past efforts from Apple and their use of pictures taken on the iPhone, crowdsourced to advertise a feature of their product. The use of pictures from your contest is dependent on a sound set of terms and conditions.
By contest management best practices, if your terms and conditions explicitly state that you may choose to employ user-generated content (images, videos, stories) from your promotion, you will be safe to do so. To read more about promotions law, give this blog a read.
Official Rules
Your official rules are the foundation of your contest. Drafting your rules is the main component of contest management and one that requires meticulous attention to detail. A strong set of official rules can secure your promotion and your company, throughout its lifespan.
When drafting, take into account:
- Eligibility
- Guidelines for Submission
- Winner Notification
- Conditions
- Dispute Resolutions
- Contact Details
The alternative to worrying over every detail of contest management — from curation to rights management, official rules and more — is to partner with a company that has experience in running successful promotions.
When searching for a promotions company to manage your next contest, consider Realtime Media. With over 20 years in contest management, our dedicated project managers are invested in upholding every full-service campaign to our high standards.
If you’re interested in a consultation on contest management, free of charge, contact 484.709.1400
Contests and sweepstakes are powerful tools for audience engagement and achieving marketing goals.
In the U.S., both federal and state laws govern these promotions, with some states imposing unique requirements that can significantly impact how promotions are structured. This guide provides an overview of states that align with general federal guidelines versus those with specific, additional regulations.
Looking for Specific State Laws?
Our expert legal team can guide you to ensure that your promotion is fully compliant with state and federal laws.
Key Regulations Every Nationwide Promotion Must Follow
Understanding the foundational regulations is the first step to a legally compliant sweepstakes or contest:
- Sweepstakes
Based on chance, sweepstakes must comply with strict legal guidelines to avoid being classified as illegal lotteries. - Contests
These are skill-based and have distinct legal criteria focused on clear, fair judging standards
Visit our blog, Sweepstakes vs. Contests: Key Differences Every Marketer Should Know, to find out more about the differences between Sweepstakes and Contests.
In your sweepstakes official rules, it’s also essential to include “no purchase necessary language” and offer an alternative method of entry (AMOE), where needed.
Additionally, here is an overview of the key legal considerations essential for a successful and compliant promotion: Navigating the Key Legal Requirements for Sweepstakes.
Contact us today to leverage our expertise in legal promotion administration.
Your Guide to State-Specific Sweepstakes and Contest Laws
State-Specific Promotion Law
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Alabama
Colorado
Hawaii
Kansas
Massachusetts
Montana
New Mexico
Oklahoma
South Dakota
Virginia
Alaska
Connecticut
Idaho
Kentucky
Michigan
Nebraska
New York
Oregon
Tennessee
Washington
Arizona
Delaware
Illinois
Louisiana
Minnesota
Nevada
North Carolina
Pennsylvania
Texas
West Virginia
Arkansas
Florida
Indiana
Maine
Mississippi
New Hampshire
North Dakota
Rhode Island
Utah
Wisconsin
California
Georgia
Iowa
Maryland
Missouri
New Jersey
Ohio
South Carolina
Vermont
Wyoming
Alabama
general federal guidelines
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Alaska
general federal guidelines
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Arizona
additional requirements
Additional registration requirements for certain Contests. Otherwise, contests and sweepstakes for this state are required to follow the same laws found throughout the United States
Arkansas
general federal guidelines
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
California
general federal guidelines
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Colorado
additional requirements
In Colorado, contests and sweepstakes are prohibited from requiring entrants to make a purchase or forms of consideration to enter a promotion. Most states allow purchase requirements within contests where winners are chosen based on skill or criteria. Outside of this, contests and sweepstakes are required to follow the same laws found throughout the United States
Connecticut
general federal guidelines
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Delaware
general federal guidelines
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Florida
additional requirements
For sweepstakes offering total prize values that exceed $5,000, the sweepstakes final rules must be bonded and registered 7 days prior to the start of the sweepstakes. In some instances, the Sponsor may have the right to a waiver in lieu of obtaining a bond. In addition, sponsors are required to file a final winners list with the state.
Outside of this, contests and sweepstakes are required to follow the same laws found throughout the United States
Outside of this, contests and sweepstakes are required to follow the same laws found throughout the United States
Georgia
general federal guidelines
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Hawaii
general federal guidelines
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Idaho
general federal guidelines
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Illinois
general federal guidelines
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Indiana
general federal guidelines
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Iowa
general federal guidelines
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Kansas
general federal guidelines
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Kentucky
general federal guidelines
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Louisiana
general federal guidelines
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Maine
general federal guidelines
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Maryland
additional requirements
Contests and sweepstakes are prohibited from requiring entrants to make a purchase or forms of consideration to enter a promotion. Most states allow purchase requirements within contests where winners are chosen based on skill or criteria. Outside of this, contests and sweepstakes are required to follow the same laws found throughout the United States
Massachusetts
additional requirements
Specialized trade practices apply for tobacco-related promotions. Outside of this, contests and sweepstakes are required to follow the same laws found throughout the United States
Michigan
additional requirements
Asking entrants to visit a store is technically classified as consideration and is prohibited for sweepstakes.Specialized trade practices apply for tobacco-related promotions.
Outside of this, contests and sweepstakes are required to follow the same laws found throughout the United States
Outside of this, contests and sweepstakes are required to follow the same laws found throughout the United States
Minnesota
general federal guidelines
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Mississippi
general federal guidelines
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Missouri
general federal guidelines
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Montana
general federal guidelines
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Nebraska
additional requirements
Contests and sweepstakes are prohibited from requiring entrants to make a purchase or forms of consideration to enter a promotion. Most states allow purchase requirements within contests where winners are chosen based on skill or criteria.Outside of this, contests and sweepstakes are required to follow the same laws found throughout the United States
Nevada
general federal guidelines
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
New Hampshire
general federal guidelines
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
New Jersey
additional requirements
Specialized trade practices apply for tobacco alcohol-related promotions. Contests and sweepstakes for this state are required to follow the same laws found throughout the United States
New Mexico
general federal guidelines
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
New York
additional requirements
For sweepstakes offering total prize values that exceed $5,000, the sweepstakes final rules must be bonded and registered (technically 30 days) prior to the start of the sweepstakes. In addition, sponsors are required to provide a final winners list.
Outside of this, contests and sweepstakes are required to follow the same laws found throughout the United States
Outside of this, contests and sweepstakes are required to follow the same laws found throughout the United States
North Carolina
general federal guidelines
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
North Dakota
additional requirements
Contests and sweepstakes are prohibited from requiring entrants to make a purchase or forms of consideration to enter a promotion. Most states allow purchase requirements within contests where winners are chosen based on skill or criteria.
Outside of this contests and sweepstakes are required to follow the same laws found throughout the United States
Outside of this contests and sweepstakes are required to follow the same laws found throughout the United States
Ohio
general federal guidelines
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Oklahoma
general federal guidelines
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Oregon
general federal guidelines
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Pennsylvania
general federal guidelines
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Rhode Island
additional requirements
Sweepstakes in which a retail establishment offers a prize in order to promote its retail business, where the total value of the prize offered is more than $500, must be registered. No bond is required.Outside of this, contests and sweepstakes are required to follow the same laws found throughout the United States
South Carolina
general federal guidelines
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
South Dakota
general federal guidelines
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Tennessee
additional requirements
Prohibits requiring any sweepstakes winner to submit a publicity release.
Outside of this, contests and sweepstakes are required to follow the same laws found throughout the United States
Outside of this, contests and sweepstakes are required to follow the same laws found throughout the United States
Texas
additional requirements
A sponsor may not automatically enter a consumer into a promotion when making a purchase without a clear, free, alternate method of entry.
Outside of this, contests and sweepstakes are required to follow the same laws found throughout the United States
Outside of this, contests and sweepstakes are required to follow the same laws found throughout the United States
Utah
general federal guidelines
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Vermont
additional requirements
Contests and sweepstakes are prohibited from requiring entrants to make a purchase or forms of consideration to enter a promotion. In addition, sponsors cannot require consumers to pay for return postage if they request information about your promotion, such as a list of winners. Outside of this contests and sweepstakes are required to follow the same laws found throughout the United States
Virginia
additional requirements
Asking entrants to visit a store is classified as consideration and is prohibited for sweepstakes. Specialized trade practices apply for tobacco-related promotions.
Outside of this, contests and sweepstakes are required to follow the same laws found throughout the United States.
Outside of this, contests and sweepstakes are required to follow the same laws found throughout the United States.
Washington
general federal guidelines
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
West Virginia
general federal guidelines
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Wisconsin
general federal guidelines
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Wyoming
general federal guidelines
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Select a state to view specific laws for that area.
ADDITIONAL REQUIREMENTS
general federal guidelines
In this guide, we highlight key states with notable regulatory distinctions.
Some states have different exceptions or laws regarding contest and sweepstakes regulations. The states that have the most prominent exceptions are below:
states with additional requirements
Arizona Contest & Sweepstakes Laws
Additional registration requirements for certain Contests. Otherwise, contests and sweepstakes for this state are required to follow the same laws found throughout the United States
Colorado Contest & Sweepstakes Laws
In Colorado, contests and sweepstakes are prohibited from requiring entrants to make a purchase or forms of consideration to enter a promotion. Most states allow purchase requirements within contests where winners are chosen based on skill or criteria. Outside of this, contests and sweepstakes are required to follow the same laws found throughout the United States
Florida Contest & Sweepstakes Laws
For sweepstakes offering total prize values that exceed $5,000, the sweepstakes final rules must be bonded and registered 7 days prior to the start of the sweepstakes. In some instances, the Sponsor may have the right to a waiver in lieu of obtaining a bond. In addition, sponsors are required to file a final winners list with the state.
Outside of this, contests and sweepstakes are required to follow the same laws found throughout the United States
Outside of this, contests and sweepstakes are required to follow the same laws found throughout the United States
Maryland Contest & Sweepstakes Laws
Contests and sweepstakes are prohibited from requiring entrants to make a purchase or forms of consideration to enter a promotion. Most states allow purchase requirements within contests where winners are chosen based on skill or criteria. Outside of this, contests and sweepstakes are required to follow the same laws found throughout the United States
Massachusetts Contest & Sweepstakes Laws
Specialized trade practices apply for tobacco-related promotions. Outside of this, contests and sweepstakes are required to follow the same laws found throughout the United States
Michigan Contest & Sweepstakes Laws
Asking entrants to visit a store is technically classified as consideration and is prohibited for sweepstakes.
Specialized trade practices apply for tobacco-related promotions.
Outside of this, contests and sweepstakes are required to follow the same laws found throughout the United States
Outside of this, contests and sweepstakes are required to follow the same laws found throughout the United States
Nebraska Contest & Sweepstakes Laws
Contests and sweepstakes are prohibited from requiring entrants to make a purchase or forms of consideration to enter a promotion. Most states allow purchase requirements within contests where winners are chosen based on skill or criteria.
Outside of this, contests and sweepstakes are required to follow the same laws found throughout the United States
New Jersey Contest & Sweepstakes Laws
Specialized trade practices apply for tobacco alcohol-related promotions. Contests and sweepstakes for this state are required to follow the same laws found throughout the United States
New York Contest & Sweepstakes Laws
For sweepstakes offering total prize values that exceed $5,000, the sweepstakes final rules must be bonded and registered (technically 30 days) prior to the start of the sweepstakes. In addition, sponsors are required to provide a final winners list.
Outside of this, contests and sweepstakes are required to follow the same laws found throughout the United States
North Dakota Contest & Sweepstakes Laws
Contests and sweepstakes are prohibited from requiring entrants to make a purchase or forms of consideration to enter a promotion. Most states allow purchase requirements within contests where winners are chosen based on skill or criteria.
Outside of this contests and sweepstakes are required to follow the same laws found throughout the United States
Rhode Island Contest & Sweepstakes Laws
Sweepstakes in which a retail establishment offers a prize in order to promote its retail business,
where the total value of the prize offered is more than $500, must be registered. No bond is required.
Outside of this, contests and sweepstakes are required to follow the same laws found throughout the United States
Outside of this, contests and sweepstakes are required to follow the same laws found throughout the United States
Tennessee Contest & Sweepstakes Laws
Prohibits requiring any sweepstakes winner to submit a publicity release.
Outside of this, contests and sweepstakes are required to follow the same laws found throughout the United States
Outside of this, contests and sweepstakes are required to follow the same laws found throughout the United States
Texas Contest & Sweepstakes Laws
A sponsor may not automatically enter a consumer into a promotion when making a purchase without a clear, free, alternate method of entry.
Outside of this, contests and sweepstakes are required to follow the same laws found throughout the United States
Outside of this, contests and sweepstakes are required to follow the same laws found throughout the United States
Vermont Contest & Sweepstakes Laws
Contests and sweepstakes are prohibited from requiring entrants to make a purchase or forms of consideration to enter a promotion. In addition, sponsors cannot require consumers to pay for return postage if they request information about your promotion, such as a list of winners. Outside of this contests and sweepstakes are required to follow the same laws found throughout the United States
Virginia Contest & Sweepstakes Laws
Asking entrants to visit a store is classified as consideration and is prohibited for sweepstakes. Specialized trade practices apply for tobacco-related promotions.
Outside of this, contests and sweepstakes are required to follow the same laws found throughout the United States.
Outside of this, contests and sweepstakes are required to follow the same laws found throughout the United States.
states with no additional requirements
Alabama Contest & Sweepstakes Laws
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Alaska Contest & Sweepstakes Laws
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Arkansas Contest & Sweepstakes Laws
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
California Contest & Sweepstakes Laws
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Connecticut Contest & Sweepstakes Laws
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Delaware Contest & Sweepstakes Laws
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
District of Columbia Contest & Sweepstakes Laws
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Georgia Contest & Sweepstakes Laws
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Hawaii Contest & Sweepstakes Laws
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Idaho Contest & Sweepstakes Laws
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Illinois Contest & Sweepstakes Laws
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Indiana Contest & Sweepstakes Laws
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Iowa Contest & Sweepstakes Laws
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Kansas Contest & Sweepstakes Laws
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Kentucky Contest & Sweepstakes Laws
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Louisiana Contest & Sweepstakes Laws
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Maine Contest & Sweepstakes Laws
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Minnesota Contest & Sweepstakes Laws
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Missouri Contest & Sweepstakes Laws
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Montana Contest & Sweepstakes Laws
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Nevada Contest & Sweepstakes Laws
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
New Hampshire Contest & Sweepstakes Laws
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
New Mexico Contest & Sweepstakes Laws
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
North Carolina Contest & Sweepstakes Laws
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Ohio Contest & Sweepstakes Laws
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Oklahoma Contest & Sweepstakes Laws
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Oregon Contest & Sweepstakes Laws
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Pennsylvania Contest & Sweepstakes Laws
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
South Carolina Contest & Sweepstakes Laws
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
South Dakota Contest & Sweepstakes Laws
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Utah Contest & Sweepstakes Laws
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Washington Contest & Sweepstakes Laws
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
West Virginia Contest & Sweepstakes Laws
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Wisconsin Contest & Sweepstakes Laws
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
Wyoming Contest & Sweepstakes Laws
Contests and sweepstakes for this state are required to follow the same laws found throughout the United States.
