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Shopper Marketing Case Studies

Realtime Media specializes in shopper marketing by activating the consumer with a digital promotion, driving them to act and participate in your in-store promotion.

EXPLORE SOME OF OUR FAVORITE SHOPPER MARKETING CAMPAIGNS BELOW!

Ellio‘s Pizza Family Game Night

Campaign Overview

Customers were encouraged to purchase a box of Ellio’s Pizza from participating retailers where they could get a unique code to play an instant win game for a chance to win a free Ellio’s Pizza coupon or various Hasbro board games, as well as being entered in to the Grand Prize Sweepstakes.

THE MISSION
  • Motivate purchase
  • Acquire new consumers for Ellio’s database
  • Increase awareness around partnership with Hasbro
  • Drive repeat re-engagement on social
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Campaign Included:

  • SWEEPSTAKES
  • INSTANT WIN

The Results

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Registrations

Over 4k

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Instant Win Plays

6,000+

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Users Re-purchased

2x

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Sweepstakes

Over 6k

Essentia Water

Campaign Overview

Consumers were encouraged to visit a participating store and text a unique code located on a sign to enter the sweepstakes. Consumers could also visit the sweepstakes landing page to read the rules and discover the participating stores in their area.

THE MISSION
  • Motivate purchase
  • Increase product awareness
  • Drive traffic to website and social channels
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Campaign Included:

  • SWEEPSTAKES
  • TEXT TO WIN (SMS)

The Results

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Sweepstakes Entries

6,000+

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Landing Page Visits

Over 1k

Elixir Strings Gear Up

Campaign Overview

Consumers were encouraged to purchase Elixir’s new Optiweb electric guitar strings that contained a unique code to be entered to win the Grand Prize or various smaller prizes. Participants could also upload a picture of their new guitar strings to their social profile with the hashtag “#ElixirOptiwebSweeps” for an additional entry.

THE MISSION
  • Increase new product awareness
  • Drive purchase and trial
  • Build social presence
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Campaign Included:

  • SWEEPSTAKES
  • CUSTOM BUILD
  • UGC

The Results

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Registrations

Over 4k

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Opt-In Rate

>50%

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Users Returned

3x

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Sweepstakes Entries

12,000+

See What Else We‘ve Done