Customers were encouraged to purchase a box of Ellio’s Pizza from participating retailers where they could get a unique code to play an instant win game for a chance to win a free Ellio’s Pizza coupon or various Hasbro board games, as well as being entered in to the Grand Prize Sweepstakes.
- Motivate purchase
- Acquire new consumers for Ellio’s database
- Increase awareness around partnership with Hasbro
- Drive repeat re-engagement on social