New York & Company (NY&Co.) has a long history of retail tradition. NY&Co wanted to expand their customer base for their new product launch by working with Realtime Media to create and implement a PromoPick Instant Win and Sweepstakes. Each user played the instant win game to immediately be rewarded with a small prize. Each time a user played the game, a sweepstakes entry was generated for a chance to win four tickets to the Radio City Christmas Spectacular in NYC and meet the Rockettes. The grand prize also included the price of air fare and a hotel room for 3 days and 2 nights.
- Promote the latest product line
- Generate new followers & fans
- Increase flagship store foot traffic
- Boost seasonal brand engagement
A sweepstakes and instant win combination game satisfied instant gratification as well as generated excitement for the grand prize.
NY&Co used Realtime’s PromoPick for other seasonal campaigns in their marketing year, to reach potential customers and grow their database for remarketing. Instant win games encourage visitors to engage with the brand and be rewarded. The addition of a grand prize sweepstakes incentivizes users to complete various entries.