New York & Company (NY&Co.) has a long history of retail tradition. NY&Co wanted to expand their customer base for their new product launch by working with Realtime Media to create and implement a PromoPick Instant Win and Sweepstakes.
Each user played the instant win game to immediately be rewarded with a small prize. Each time a user played the game, a sweepstakes entry was generated for a chance to win four tickets to the Radio City Christmas Spectacular in NYC and meet the Rockettes. The grand prize also included the price of air fare and a hotel room for 3 days and 2 nights.