User generated content

Engaging Fans
and Customers

Engaging Fans and Customers

Unleash your brand’s social following

Branded hashtags are top drivers of engagement on social platforms. We’ll employ our UGC platform to help
you build a strategy that engages your customers, helping your brand generate excitement for
events, new products, or grand prize giveaways.

UGC Contests and Sweepstakes

UGC programs invite your consumers to become a part of your brand and create something new and organic. By submitting an original photo, video, story or piece of content, fans are telling your brand’s story through their own experiences. These campaigns create social buzz, build relationships, and capture content for a more authentic brand image.

how it works

Getting started with a UGC campaign is easier than you may think.

AWARENESS

Users and advocates of your brand are engaged and encouraged to share.

INTERACTION

Fans and brand advocates easily submit content in a conversational manner.

SHARING

Brand promoters and fans alike amplify the power of your brand message by sharing across multiple platforms.

ENGAGEMENT

Our Admin Tool makes it easy to interact and monitor content.

UGC Campaigns

Popular Ways Clients Use These Campaigns:

ugc contests and sweepstakes

Sweepstakes allow you to collect user hashtagged content or uploads into a gallery and select a winner randomly.

Challenge your fans to a photo contest, best before-and-after shot, or even best design sketch. Choose the winner by judging and award users with the grand prize.

caption contest

If you’ve tried photo contests before, try a Realtime-powered caption contest. This is a low barrier to entry, and can increase participation exponentially. This can be a random drawing or judged and awarded to the best caption for the photo you post.

caption contest

If you’ve tried photo contests before, try a Realtime-powered caption contest. This is a low barrier to entry, and can increase participation exponentially. This can be a random drawing or judged and awarded to the best caption for the photo you post.

Voting contest

Let your fans choose the winner! Maybe you’re trying to find the most popular product style or color, or you’ve gotten a lot of good photos in a contest but don’t know how to move forward. Use our UGC voting contest tool to collect votes on-site and across social media.

full service

Admin Tool & Rights Management

OUR ADMIN TOOL

Looking for an easy way to display some UGC content on your site? You don’t have to be running a contest or sweepstakes. But you do need to ask permission. Leverage Realtime Media’s powerful Admin Tool to monitor content posted to your hashtag, ask for permission to post, and approve entries to appear straight onto your embedded site gallery.

Our Admin Tool is of course password protected to keep your UGC entries secure. It’s also flexible enough to allow for different user logins and screening levels, so you can control who has the final say to approve entries and who doesn’t (sorry, interns). Even better still, if your team doesn’t have the bandwidth to review and screen all of the submissions, RTM’s team can do it for you based on criteria that you define.

RIGHTS MANAGEMENT

What is rights management?
Good Question—We think the best way
to explain it is though an example.

Here’s how it works.
  • 1Fans enter photos via social hashtag or upload.
  • 2Those photos (and a way to contact their entrants) are collected in our Admin Tool.
  • 3You can choose which photos are approved to appear in a gallery on your website. (our admin tool will show both approved and unapproved photos)
  • 4If you see a photo you like, you can (and should) ask the user’s permission to use their photo for your own marketing purposes.
  • 5Once express permission is granted you’re all set to use that user’s photo.

READY TO TAKE ACTION?

In the mood for a chat? Let’s talk marketing. Let’s talk promotions. Let’s just talk.
Whether you’ve got an idea for an upcoming campaign, a goal for the next quarter, or a vision for the future and beyond, we’re here to be your full-service strategic partner.

  • TRUSTED
  • PROMOTIONS EXPERTS
  • SINCE 1994

We’d love to hear from you.

Fill out this short form and we’ll be in touch as soon as we can!

*Indicates required field

READY TO
TAKE ACTION?

In the mood for a chat? Let’s talk marketing. Let’s talk promotions. Let’s just talk.
Whether you’ve got an idea for an upcoming campaign, a goal for the next quarter, or a vision for the future and beyond, we’re here to be your full-service strategic partner.

We’d love to hear from you.

Fill out this short form and we’ll be in touch as soon as we can!

*Indicates required field