Case Study - Sam's Club Holiday Giveaway Sweepstakes -Realtime Media

Case Study – Sam’s Club Holiday Getaway Sweepstakes – Our Work

SAM’S CLUB HOLIDAY GETAWAY SWEEPSTAKES

THE OPPORTUNITY

Sam’s Club was looking to drive in-club and online traffic during the holiday season while cutting through the clutter of competitor promotions at the busiest season for retailers. Sam’s Club wanted to not only engage their current club members, but also interact with consumers looking to become members of the great retail chain.

THE SOLUTION

By working with Sam’s Club, Triad Retail Media, Facebook’s advertising unit and a mixture of other agencies; PromoPick was used to quickly get a campaign live that would be engaging to both online and in-club visitors. The campaign was iframed into SamsClub.com as well as integrated into Sam’s Club in-club kiosks and Freeosk sampling machines to give users a chance at winning one of three amazing prizes: a 2015 Jeep Grand Cherokee, a trip to Cancun and a trip to Las Vegas. The volume of entries, repeat entry rewards and viral popularity exceeded expectations in short order.

620K+

REGISTRATIONS

58%

MOBILE/TABLET USERS

300K+

IN-CLUB SIGN UPS

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