Case Study - Kleenex 'Back to School' UGC Campaign - Our Work

Case Study – Kimberly-Clark and Geometry Global’s #KleenexForSchool Campaign – Our Work

KIMBERLY-CLARK AND GEOMETRY GLOBAL’S
#KLEENEXFORSCHOOL CAMPAIGN

THE OPPORTUNITY

The goal was to drive sales and brand loyalty for Kleenex tissues around the ever popular “Back to School” shopping time. A powerful user generated content (UGC) would be needed to get the word out give consumers the opportunity to engage with the brand.

THE SOLUTION

In working with Kimberly-Clark’s agency, Geometry Global, PromoPick was used to create a UGC experience where users were asked to enter a sweepstakes by uploading a photo of them holding a Kleenex tissue box. Consumers could upload photos directly to the website or use two hashtags and share via social media, including Twitter and Instagram. PromoPick’s social aggregation tool then captured all of the social shares using the campaign hashtags, placed the photos into an administration tool for the brand to approve and then the images were displayed in a gallery for the world to see.

300K+

REGISTRATIONS

15%

MOBILE/TABLET USERS

1:20

TIME ON SITE AVERAGE OVER

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