clarks PromoPick Instant Win Case Study

clarks Case Study

Instant win and sweeptakes

Shoe manufacturer Clarks, is the world’s largest casual and smart shoe company. Pioneers and innovators, Clarks is well known for their state-of-the-art shoe technology. Noteworthy for its cutting edge design, Clarks’ iPad Foot Gauge combines the essence of the traditional foot gauge with a computer tablet, and in turn computes precise foot measurements. With operations in North America, Eastern and Western Europe, India and China, Clarks international presence has spread far and wide since their humble small town founding in 1825.

CAMPAIGN OVERVIEW

Perfect Pair Instant Win & Sweepstakes

Utilizing a PromoPick sweepstakes and “Click and Reveal” instant win game, Clarks created an engaging microsite that instantly rewarded users for interacting with the brand and encouraged sharing across Facebook, Pinterest, Twitter, Tumblr and LinkedIn.

The cHALLENGE

Clarks shoes was looking to create a program with three main key performance indicators (KPIs): promote the Autumn/Winter collection of boots, drive views of Clarks branded video content and acquire new users into the database for remarketing.

The solution

In order to keep shoe content relevant for consumers, the campaign was built to include two separate paths for male and female users. Users were incentivized to continuously participate in the sweepstake through repeat entries that drove 66% returning rate to the campaign landing site. An enhanced “Thank You” page was added to the campaign to feature Clarks’ video content based on the user profile and increased brand and product awareness.

The solution

In order to keep shoe content relevant for consumers, the campaign was built to include two separate paths for male and female users. Users were incentivized to continuously participate in the sweepstake through repeat entries that drove 66% returning rate to the campaign landing site. An enhanced “Thank You” page was added to the campaign to feature Clarks’ video content based on the user profile and increased brand and product awareness.

The Clarks “Perfect Pair” campaign harnessed the powerful combination of sweepstakes and instant win game interactivity to drive repeat engagement, increased site traffic and video views. The success of this campaign garnered helpful consumer data and kickstarted a new interest in Clark’s footwear.

  • Strategy
  • PromoPick
  • Instant win
  • Sweepstakes

The Clarks “Perfect Pair” campaign harnessed the powerful combination of sweepstakes and instant win game interactivity to drive repeat engagement, increased site traffic and video views. The success of this campaign garnered helpful consumer data and kickstarted a new interest in Clark’s footwear.

the results

ENGAGED USERS

19.5k+

video plays

database growth

65k+

registrations

brand awareness

5x

game plays per user

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