What are official rules and why are they required?
Many brands, marketers, and agencies make the mistake of selecting easy-to-use sweepstakes software to manage their promotions, often forgetting to include a proper set of rules.
Official Rules layout the compliance of your entire promotion – this set of rules must align with local, state, and federal laws. While there are many templates available online to draft your own rules, we advise a proper legal consultation to ensure full compliance.
We recommend considering a full-service option from a sweepstakes management company – While the perceived external costs may differ, you can ensure your promotion is completely compliant and avoid even costlier legal ramifications.
At Realtime Media we handle the tedious details to increase your team’s capacity to launch fully compliant promotions.
