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No Purchase Necessary Sweepstakes: Can I Require a Purchase for Entry?

Yes, but there are a few steps to take to ensure it isn’t ‘consideration’, the main characteristic of an illegal lottery.

Sweepstakes are a great way to incentivize a purchase and trial of new products. If you are using a purchase as a qualifying entry, you must have a free means of entry set up to accept entries.

We refer to this as Alternate Means of Entry or (AMOE). This is a fully managed service we offer in our standard compliance package. The process looks like this:

  1. We become your sweepstakes administrator and draft your official rules.
  2. We set up a mailbox to accept mail-in entries.
  3. We wait for 5 days after the end of the promotion for all mail-in entries to arrive (for compliance purposes)
  4. We merge the database of mail-in entries with your online entries.
  5. We conduct your winner drawing (removing any last possibility of consideration from your sweepstakes).
  6. We can verify and notify winners or you can choose to.