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User Generated Content Promotions: An Overview

User-Generated Content (UGC) promotions can incentivize your customers to start generating content for your digital presence.

UGC is authentic, often resonating better with consumers than brand-created content while saving marketers the cost of creating content.

Promotions such as sweepstakes and contests are many of the few ways you can encourage your users to create rich UGC such as product reviews, high-quality photos for your social media accounts, or videos.

We operate as a full-service promotion agency, with services that can cater to UGC, including:

  • Custom and PromoPick Template Campaigns.
  • Legal Administration and Compliance.
  • Prize Fulfillment and Winner Selection.
  • Cutting-edge Technology and Analytics.
  • Dedicated Product Managers.

UGC Campaigns generally require two hashtags – A branded one, and one that includes #Contest or #Sweepstakes. This helps the consumer identify and be made aware of that they are willingly participating in your promotion, and their content is subject to Official Rules

Browse the rest of this guide to learn more, or contact us today to discuss your campaign.

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