How Our UGC Technology Works
Pulling Content from Social Media
Our platform is connected to social media network APIs to pull in photo and post content. In many cases, and especially for Instagram, we will access Instagram’s API on your behalf. When you partner with Realtime Media for an Instagram or Facebook promotion, we connect your business account to our platform.
This gives us a direct connection to users that are mentioning your brand using your handle and enables us to gather those posts and make sure the users meet the criteria you are asking them to take to participate in the promotion.
Once our platform filters all mentions of your brand or hashtag to those relevant to a promotion, they are pulled into our Admin Tool where you can sort and approve content that can be sent to a live gallery.
Accepting on-site Upload Content
Along with accepting entries from social media a digital promotion can also help accomplish data acquisition goals. When running a sweepstakes or contest, it’s a great way to boost every other part of your funnel on data capture. Running targeted ads on social that lead to a microsite with a gallery can increase your ad’s CTR (because of the chance to win a prize) and increase participation (because you are showcasing all the other great buzz going on).
When we build a promotion site with on-site upload, we find that it can help widen your audience and boost participation since participants may have a photo already on their phone they want to upload on the spot. In order to complete their upload, they also must register with their email address so they can be notified when their entry is approved to the gallery. This is a major win for first-party data acquisition.
Our Admin Tool allows you to browse, sort, and approve collected entries from social or on-site submission in one place. Approved entries are then sent to any number of galleries you’d like.
Our Admin Tool can include varying degrees of our Artificial Intelligence (AI) screening. This feature gives you incredible speed and flexibility when sorting through photos submitted to your contest or sweepstakes. For example, if one of your judging criteria is to submit a photo of outdoor adventures, you can filter submitted photos to entries that the AI system has tagged as “outdoor” or “sky” which you can quickly mass-approve.