Shopper Marketing: Explore the Benefits
Launching a Shopper Marketing promotion is a great way to engage consumers in-store and transfer them to digitally owned properties. They give your brand the chance to incentivize purchase and spark consumer interaction all from the shelf.
In recent years, shopper marketing as transitioned from a predominantly in-aisle application to a digital landscape. By providing your consumers an easy means of entry, shopper marketing tools act as a great way to engage consumer in-store and online.
There are several different applications of digital shopper marketing, such as:
Shopper Marketing promotions generate high levels of engagement. Use heightened engagement to convert shoppers into consumers by collecting basic lead data upon promotion registration.
Influence Purchase Decisions
By including an expansive prizing, shoppers are incentivized to participate in your promotion. If a consumer feels like their chance of winning is accessible, then their purchase decision is likely swayed on their ability to win.
Spark Digital Interaction
Initiate digital interaction by funneling in-store traffic online. Surround your digital promotion with engaging content that converts physical consumers into digital followers.
Promote Consumer-Brand Relationships
Expanding your brand footprint outside of the aisle creates more touchpoints for consumer engagement.