Instant Win Games: Prizing Recommendations
The key motivating factor that drives users to play instant win games are the prizes. When putting together your instant win promotion there are three key considerations to make:
- Prize Quantity – Instant win game prizes don’t all have to be big grand prizes. When putting together your prize pool it is important to keep in mind the overall quantity of prizes available to win. By offering more, lowered valued prizes your brand can maximize your prizing budget and create more opportunities to win.
- Prize Seeding – Instant win game prizes are awarded at random based on wins and losses. In order to make sure that your promotion doesn’t run out of prizes on day one the prize pool is split evenly and “seeded” to make sure that an even number of prizes are available to be awarded each day of the promotion.
- Fulfillment – Whether digital or physical prizes, create a fulfillment schedule that works for your brand and your consumers. For digital prizes automated fulfillment emails are always the way to go. Award prizes instantly after game plays. For physical prizes consider weekly fulfillment drops to get prizes out the door as quickly as possible.
Realtime Media can help your brand build and execute our prize strategy. Our in-house fulfillment team can handle everything from prize procurement and storage services to prize kitting and shipping preparation.