Instant Win Games: Examples
Explore our past campaigns to see how Instant Win Games have boosted our client’s objectives:
In-App Instant Win Games:
In a campaign for 18Birdies, a golf application for mobile, Realtime Media utilized instant win promotions to increase golfers engagement with the app. Players earned virtual currency by playing rounds of golf, using the app to track their stats, and rating golf courses. They were able to redeem ‘golf bucks’ for the chance to play instant win games, earn prizes, and be entered in a monthly sweepstakes.
Users were rewarded for doing what they love, effectively increasing engagement with the app and creating an interactive experience for the consumer. The app received 1 million downloads, a 25% social share and referral rate of the app, and 10,000+ game plays each day.
Instant Win Tumbler:
Realtime Media worked with Essie to design and implement a PromoPick Instant Win and Sweepstakes that promoted the Retro Revival collection of nail polish. After entering a sweepstakes to win 100 shades of Essie nail polish, each user played a tumbler instant win game for a chance to take home a collection of 6 Retro Revival nail polish colors.
By adding an instant win game overlay to a sweepstakes, Essie was able to generate awareness and excitement for their re-launch of a retro collection of colors. Instant win games encourage visitors to engage with the brand and reward them with a fun digital interaction.
This instant win game engaged potential customers and helped Essie grow their database for remarketing through 60,000+ registrations. With over 280,000+ game plays, this campaign helped increase Essie’s brand awareness by generating over 150k site visits.