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Why Run a Social Media Promotion?

Having an active audience on social media can be of great value to brands today. Social media is not new to today’s marketing mix, but the tactics used to access niche audiences continue to build.

Many modern social media tools for brand posting and social media monitoring are great ways to distill engagement metrics, but what about when it comes to converting fans into customers?

Social media promotions are a great way to incentivize fans to take actions that bring them closer to your brand. By including an exciting chance to win a prize (either by random drawing or by making a contest submission), you drive up the interaction rate and share rate of your social posts.