Contests: How Do They Work?
Contests refer to competitions in which a prize is given away by means of selection. Unlike a sweepstakes or instant win game, where winners are selected by chance, contests use subjectivity through either voting or judging to select a winner. Contests drive interaction, boost engagement, and curate content with entry submissions, judging, and voting.
Like all promotions, contests are bound by official rules which outline:
- Entry Period & Method
- Judging/Voting Criteria
- Prizing & Fulfillment Details
A contest agency provides a full-service solution to digital promotions, covering all aspects of the promotion to support your marketing goals and ensure a successful launch. From development to official rules, a contest and administration company can ensure all aspects of your campaign are taken care of.