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Contests: How Do They Work?

Contests refer to competitions in which a prize is given away by means of selection. Unlike a sweepstakes or instant win game, where winners are selected by chance, contests use subjectivity through either voting or judging to select a winner. Contests drive interaction, boost engagement, and curate content with entry submissions, judging, and voting. 

Like all promotions, contests are bound by official rules which outline: 

  • Eligibility 
  • Entry Period & Method 
  • Judging/Voting Criteria 
  • Prizing & Fulfillment Details 

A contest agency provides a full-service solution to digital promotions, covering all aspects of the promotion to support your marketing goals and ensure a successful launch. From development to official rules, a contest and administration company can ensure all aspects of your campaign are taken care of.