Contests: Benefits
Contest marketing promotions accelerate growth for your business and boost brand engagement. Asking users to submit photos, videos, or other content is great for involving users with your brand and products and can provide insight into your audience’s thoughts.
By offering users a chance to win a prize, brands can incentivize consumers to complete designated goals and provide benefits such as:
- Drive Social Actions – Incentivize social sharing via our proprietary One2Many referral system.
- Increase Awareness and Sales – Increase brand awareness and drive purchase by displaying user entries and allow for social sharing.
- Market Research and Insights – Use contest entries to discover insights about your audience and product usage.
- Curate User-Generated Content – User submissions can be downloaded and re-used to create engaging ads that highlight real consumer content.
- Acquiring First-Party Data and Leads – Give consumers a chance to share important information about themselves and their preferences.
